Privacy Policy
Effective Date: October 20, 2026
Last Updated: October 20, 2026
1. Introduction
Global Ultrasound Institute, Inc. (“GUSI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, register for educational programs, participate in events, access our learning platforms, or interact with our services.
This policy applies to:
- Our website at globalultrasoundinstitute.com
- Online and in-person point-of-care ultrasound (POCUS) courses
- Webinars, workshops, fellowships, and other educational events
- GUSI learning platforms, including ScanHub and associated educational services
- Course registrations, inquiries, subscriptions, and communications
- Marketing campaigns, newsletters, and digital interactions
By using our services, you acknowledge the data practices described in this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting or processing certain personal information.
2. Information We Collect
We collect information necessary to provide educational services, improve the user experience, communicate with learners, and operate our organization.
2.1 Personal Information You Provide
When you interact with GUSI, we may collect:
- Full name
- Email address
- Telephone number
- Billing and mailing address
- Professional title, clinical role, or medical specialty
- Organization, institution, or employer
- Professional credentials and educational background
- Course preferences and training interests
- Account registration and login information
- Information submitted through contact forms, surveys, or feedback requests
We may also collect information you voluntarily provide when communicating with our team or requesting assistance.
2.2 Course Registration and Educational Data
When you participate in GUSI educational programs, we may collect and process information relating to your learning experience, including:
- Course enrollment and registration details
- Attendance and participation records
- Course progress and completion status
- Assessment scores and training evaluations
- Certificates and continuing education records
- Submitted assignments and educational materials
- Instructor feedback and learner communications
This information helps us deliver training, support learners, verify course completion, and maintain appropriate educational records.
2.3 Payment and Transaction Information
When you purchase a course, subscription, or other GUSI service, we may collect:
- Billing contact information
- Purchased products or services
- Transaction amounts and dates
- Payment status
- Invoice and receipt information
- Refund and payment history
Payments may be processed through trusted third-party payment providers, including Stripe.
Payment providers handle payment information according to their own privacy and security practices. GUSI may receive transaction identifiers, payment status, and limited payment details needed for accounting, customer support, and transaction management.
2.4 Information Collected Automatically
When you visit our website or use our platforms, certain technical information may be collected automatically, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Pages visited and navigation activity
- Referring websites or traffic sources
- Time spent on pages
- Date and time of visits
- Interactions with website content
- Cookie identifiers and similar tracking information
We use this information to maintain website functionality, understand visitor behavior, improve performance, and evaluate our marketing efforts.
3. How We Use Your Information
GUSI processes personal information for legitimate business, educational, administrative, and operational purposes.
3.1 Educational Services
We use personal information to:
- Register participants for courses and educational programs
- Provide access to learning materials and platforms
- Track educational progress and participation
- Conduct assessments and evaluations
- Issue certificates and completion records
- Provide instructor and learner support
- Communicate course schedules, updates, and requirements
3.2 Customer Service and Administration
We may use your information to:
- Respond to inquiries and support requests
- Manage user accounts
- Process purchases, invoices, and refunds
- Verify registration and transaction information
- Resolve technical issues
- Maintain accurate operational records
3.3 Marketing and Communications
We may use your information to communicate about:
- Upcoming courses, workshops, and webinars
- New educational programs and learning resources
- Product and platform updates
- Special offers and promotional opportunities
- Professional development resources
- Relevant GUSI news and announcements
Where required by law, we obtain consent before sending promotional communications.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications.
Opting out of promotional emails will not prevent us from sending necessary transactional, account-related, or educational communications.
3.4 Website Analytics and Improvement
We use website and platform analytics to:
- Understand how visitors discover and use our services
- Evaluate website content and navigation
- Improve user experience and site performance
- Measure campaign effectiveness
- Identify technical problems
- Understand interest in specific training programs
Analytics data may be aggregated or de-identified where appropriate.
3.5 Legal, Security, and Compliance Purposes
We may process personal information when necessary to:
- Comply with applicable legal requirements
- Maintain business and financial records
- Protect our website, users, and systems
- Prevent fraudulent transactions or unauthorized access
- Enforce applicable agreements and platform policies
- Respond to lawful requests from authorized government or regulatory bodies
4. Legal Bases for Processing Personal Information
Where applicable privacy laws require a legal basis for processing, GUSI may rely on one or more of the following:
Consent: When you voluntarily agree to specific uses of your information, such as receiving marketing communications or accepting optional tracking technologies.
Contractual necessity: When processing is required to fulfill a course registration, provide educational services, or manage a transaction.
Legitimate interests: When processing supports appropriate business activities, such as improving educational offerings, ensuring platform security, and evaluating service performance, provided those interests are not overridden by applicable individual rights.
Legal obligations: When processing is necessary to comply with applicable laws, regulatory requirements, or lawful requests.
Other lawful bases: Where permitted by the privacy laws applicable to a particular activity or jurisdiction.
We assess the appropriate legal basis based on the nature and purpose of the processing.
5. Cookies and Tracking Technologies
Our website may use cookies, tracking pixels, tags, and similar technologies to improve functionality and understand how users interact with GUSI services.
These technologies may include:
Essential Cookies
Necessary for core website functionality, including account authentication, security, session management, and course registration.
Analytics Cookies
Help us understand website traffic, visitor engagement, content performance, and user journeys.
Functional Cookies
Remember preferences and settings to improve your experience across visits.
Advertising and Marketing Cookies
May help us measure advertising effectiveness, understand campaign conversions, and provide more relevant promotional content.
Depending on our current configuration, these technologies may involve third-party analytics and advertising providers, including Google and Meta.
Where legally required, nonessential cookies and tracking technologies will be subject to user consent or other applicable privacy choices.
You can manage cookies through your browser settings and, where available, our website’s cookie preference controls.
Disabling certain cookies may affect website functionality.
6. Third-Party Service Providers
GUSI works with external service providers to support our educational programs, website operations, communications, and business activities.
These may include providers of:
- Payment processing and billing
- Website hosting and infrastructure
- Learning management and course delivery
- Webinar hosting and virtual events
- Customer relationship management (CRM)
- Email communications and marketing automation
- Website analytics and advertising measurement
- Technical support and security services
We may disclose personal information to these providers when reasonably necessary for them to perform services on our behalf.
Service providers are expected to handle personal information in accordance with applicable privacy and security obligations.
Certain third-party services may operate under their own privacy policies when they independently determine how personal information is processed.
GUSI does not authorize service providers to use personal information for unrelated purposes where they act solely as processors on our behalf.
7. Sharing and Disclosure of Personal Information
We may disclose personal information in the following circumstances:
Service delivery: To vendors, instructors, educational partners, or service providers when necessary to provide requested programs or services.
Institutional training arrangements: To an employer, sponsoring institution, or organizational client when necessary to administer a training program and consistent with applicable agreements and privacy laws. This may include enrollment, attendance, or completion information.
Legal requirements: When disclosure is required by law, court order, or other valid legal process.
Business transactions: In connection with a merger, acquisition, restructuring, or transfer of organizational assets, subject to applicable legal protections.
With your permission: When you authorize or direct us to disclose information to another party.
We do not sell personal information for monetary compensation.
Certain uses of third-party advertising or analytics technologies may, however, be classified as a “sale,” “sharing,” or targeted advertising under some privacy laws, even when no monetary payment is involved. Where applicable, GUSI will provide legally required notices and opt-out mechanisms.
8. Educational Content and Patient Privacy
GUSI provides professional medical education and ultrasound training. Our educational services are not a substitute for professional medical advice, diagnosis, or treatment.
Certain educational activities may involve ultrasound images, case studies, assessments, or training-related submissions.
Users must ensure that any materials submitted through GUSI platforms comply with applicable privacy laws, institutional policies, and patient confidentiality obligations.
Unless GUSI expressly authorizes a separate, appropriately protected process for receiving such information, users must not submit:
- Patient names or identifying details
- Medical record numbers
- Identifiable patient images
- Protected Health Information (PHI)
- Other confidential patient data
Where educational submissions are permitted, users are responsible for appropriately de-identifying materials before submission.
GUSI’s general educational platforms should not be assumed to meet requirements for processing protected health information.
For additional information, please review our Acceptable Use Policy.
9. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Depending on the systems and services involved, these measures may include:
- Secure data transmission
- Access controls and authentication
- Restricted access to personal information
- System maintenance and security updates
- Monitoring and protective security measures
- Internal policies for handling sensitive information
- Appropriate safeguards for service provider relationships
Although we take steps to safeguard personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
We encourage users to protect their account credentials and notify us promptly of suspected unauthorized activity.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the information involved and its purpose.
For example:
- Account information: Retained while an account remains active and for an appropriate period afterward.
- Educational records: Retained as necessary to document participation, assessments, course completion, and relevant educational or accreditation requirements.
- Financial records: Retained in accordance with applicable tax, accounting, and financial recordkeeping obligations.
- Marketing information: Retained while relevant to permitted communications, subject to applicable consent and opt-out requirements.
- Website analytics: Retained according to configured analytics settings and applicable privacy requirements.
When personal information is no longer needed, we take reasonable steps to delete, anonymize, or otherwise dispose of it securely, subject to applicable legal and operational requirements.
11. International Data Transfers
GUSI serves healthcare professionals, organizations, and educational institutions across multiple countries.
As a result, personal information may be transferred to, stored in, or processed in the United States or other jurisdictions where GUSI or its service providers operate.
Privacy and data protection laws may differ between countries.
Where required by applicable law, we take appropriate steps to protect personal information transferred internationally, including implementing contractual safeguards or other recognized transfer mechanisms.
12. Your Privacy Rights
Depending on your location and the applicable privacy laws, you may have certain rights regarding your personal information.
These may include the right to:
- Access: Request information about the personal data we hold about you.
- Correction: Request corrections to inaccurate or incomplete information.
- Deletion: Request deletion of personal information, subject to legal exceptions.
- Data portability: Request a copy of certain information in a structured, commonly used format.
- Withdraw consent: Withdraw previously provided consent where processing relies on consent.
- Object to processing: Object to certain processing activities where applicable.
- Restrict processing: Request limits on certain uses of your information.
- Opt out of marketing: Stop receiving promotional communications.
- Opt out of certain advertising uses: Exercise applicable rights concerning targeted advertising or the sale or sharing of personal information.
- Submit a complaint: Contact an appropriate data protection or supervisory authority.
These rights are subject to applicable law, including exceptions and identity verification requirements.
Exercising Your Rights
To submit a privacy-related request, contact:
Email: support@globalultrasoundinstitute.com
Please describe your request and provide sufficient information for us to identify the relevant records.
We may request additional information to verify your identity before processing certain requests.
We will respond within the timeframes required by applicable law.
We will not unlawfully discriminate against individuals for exercising their privacy rights.
13. Marketing Preferences
We respect your choices regarding promotional communications.
You can opt out of GUSI marketing emails by:
- Clicking the unsubscribe link included in our promotional emails
- Contacting support@globalultrasoundinstitute.com
We will process opt-out requests in accordance with applicable law.
Please note that essential communications concerning course enrollment, transactions, account security, or service administration may still be sent when necessary.
14. Children’s Privacy
GUSI’s website and professional education services are intended primarily for adults, healthcare professionals, students, educators, and institutional users.
Our services are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without legally required authorization.
If we become aware that personal information from a child has been collected in violation of applicable law, we will take appropriate steps to address the information.
Parents or guardians who believe their child’s personal information has been collected improperly may contact us using the information below.
15. Third-Party Websites and External Links
Our website and educational services may contain links to external websites, platforms, or resources operated by third parties.
These may include professional organizations, educational institutions, webinar services, and payment providers.
GUSI does not control the privacy practices of independent third-party websites.
We encourage users to review the applicable privacy policies before providing personal information to external services.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, operational practices, or applicable legal requirements.
When updates are made, we will revise the “Last Updated” date at the top of this page.
If changes materially affect how personal information is handled, we will provide additional notice or obtain consent where required by applicable law.
We encourage users to review this page periodically.
17. Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or our handling of personal information, please contact:
Global Ultrasound Institute, Inc.
Privacy and Support Team
Email: support@globalultrasoundinstitute.com
Website: https://globalultrasoundinstitute.com
We take privacy concerns seriously and will review inquiries in accordance with applicable legal requirements.
Global Ultrasound Institute
Advancing Point-of-Care Ultrasound Education Worldwide.